LOS ANGELES In a surprise move, McCann-Erickson has been selected the winner of the California Lottery's five-year, $125 million creative and media account, pending approval of the lottery commission, the lottery said.
The Los Angeles shop was one of four finalists asked to submit new cost proposals for the media portion of the account. The others included DDB and the incumbent, Grey, both in Los Angeles, and San Francisco shop Foote, Cone & Belding. However, both Grey and DDB opted not to submit new bids, with agency officials stating that the new scoring methodology made it impossible for any agency but FCB to win the account [Adweek, March 5].
The lottery had chosen to rebid the media account following a protest by DDB, which claimed that media costs submitted by FCB and pitch partner Initiative Media in Los Angeles were not plausible.
McCann is the third shop to have been selected by the lottery as part of a search that began in October 2001. DDB was selected to handle the business and Grey protested; then FCB was selected and DDB protested. Both decisions were overturned.
The lottery commission is expected to meet next month to vote on whether to approve McCann's selection. However, DDB said it has filed an intent to protest the decision with the lottery.