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Two months after losing its Wyndham Resorts business, Yesawich, Pepperdine & Brown of Orlando, Fla., has won the estimated $5 million-plus U.S. and Canadian field advertising of hometown client Renaissance Hotels and Resorts.
The assignment, previously at McCann-Erickson in New York, does not affect that agency’s work on other international branding efforts for Renaissance, according to Yesawich senior vice president and public relations director Duffy Myers.
Renaissance, an upscale chain purchased by Marriott International in 1997, has 34 properties in the U.S.
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