Yellow Pages' Spots Zero In

Martin Creates 13 Ads, Each Intended for a Specific Venue
ATLANTA–Jon Lovitz reprises his role as “the man who wrote the Yellow Pages” in 13 new television spots from The Martin Agency, this time touting the familiar book as an “idea source.”
Ten 15-second spots, the first of which broke last week, place Lovitz in an all-yellow room. He tells stories and makes points that end with references to specific directory headings and the ideas found under those headings.
“Last year, the nation’s top pro golfer made $25 million,” Lovitz says in “Golf.”