Yellow Pages Group Signs Martin For Image Overhaul

The Martin Agency in Richmond, Va., topped a national field to become the first agency of record for the Yellow Pages Publishers Association.
According to the client, the account has a $30 million budget. The agency has been charged with producing a broadcast and print campaign that will be tested this fall and roll out nationally in 1999. Agency president Mike Hughes will serve as creative director on the business.
The client said the other finalists, from an original list of 12, were Bozell and TBWA Chiat/Day, both New York, and Goodby, Silverstein & Partners and Foote, Cone & Belding, both San Francisco.