Yellow Book Names Trahan, Burden & Charles

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Yellow Book USA, an independent publisher of yellow pages, has awarded its marketing business to Trahan, Burden & Charles.

The Baltimore shop, sources said, defeated Arnold in McLean, Va., and the Baltimore affiliate of Deerfield, Ill.-based Brann Woldwide, in the finals of a review to win the estimated $15-20 million account.

Yellow Book, based in Rockville Center, N.Y. serves some 30 million consumers around the country. TBC will launch a rebranding campaign early next year that will include advertising, public relations, direct marketing and interactive components.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in