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NEW YORK Mike Vann has joined YaYa, a Los Angeles-based company that creates customized branding games for advertisers, as vice president of sales.
In the post, Vann will build and manage the company’s strategic business relationships and will oversee the sales organization. He will report to YaYa chief executive Keith Ferrazzi and will be based in New York.
Vann comes to YaYa from BrandPlay Entertainment, a New York company that uses entertainment-based digital content to achieve marketing and promotional objectives for brands.
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