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Arkansas Creamery Answers Texas Rivals in Regional TV Skirmish
DALLAS-Competition for dessert freezer space in Southwest homes has brought an upsurge in the category’s regional advertising in recent months, most recently by Searcy, Ark.-based Yarnell’s Ice Cream.
The family-owned business is meeting the challenge of Texas competitors like Blue Bell and Blue Bunny ice creams in its key markets by introducing a new commercial, its first television advertising in five years. Yarnell’s annual ad budget is $1-2 million.
Via Cranford Johnson Robinson Woods in Little Rock, Ark.,
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