Yanni, How I Love Ya

From “a Yanni standpoint, it’s something that’s never been done,” assures Wayne Karls, creative director at 2-Creative.
He’s speaking of a 12-page, full-color catalog the Minneapolis agency designed featuring products bearing the face, voice, signature or approval of international megastar Yanni. From concert videos and T-shirts to a mousepad, all 25 products in the catalog were approved by the flowing-tressed New Age artist and “reflect the same attention to detail, quality and beauty that Yanni puts into his music,” Karls said.