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The fledgling Yankees Entertainment and Sports Network is talking to ad agencies about its marketing needs as it prepares for a spring 2002 launch, sources said.
Six to eight shops have been contacted, and the New York client will soon cut to three finalists-based chiefly on case histories and chemistry meetings, said sources. That cut could come as early as next week.
The finalists will present strategic ideas to a group of YES executives that includes David Krone, evp in charge of marketing, who is managing the search, and CEO Leo Hindery Jr.
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