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Even the toughest leather-clad biker becomes a misty-eyed romantic when it comes to his motorcycle. Perhaps that’s why Marshall Advertising & Design needed no actors for its new Yamaha ads.
The estimated $5-8 million campaign expands on a Marshall concept from last year of having actual bikers serenade their wheels with tender love songs.
In one spot, bikers emerge from such locations as an office and a phone booth to lip-synch Luther Ingram’s “I Don’t Want to Be Right (If Loving You Is Wrong)” to a Yamaha Road Star.
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