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“Talk is cheap,” goes the old adage. But in the case of two new ads for U.S. Cellular, that’s not the only thing that could lead folks to take notice.
The print ads, part of a retail-oriented campaign by Korey Kay & Partners in New York, broke earlier this month for the Chi cago-based wireless telecommunications provider. The work, which details some of the company’s new promotions, also seeks to give it a friendly “personality,” said Rob Hofferman, agency vp, account director.
At the top of both ads is the line, “If this is not the right plan for you, we will gladly come up with another.”
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