NEW YORK Yahoo said it has launched a service that it hopes will attract advertisers looking to connect with small business owners.
The Yahoo Small Business Resource Center features news and background on issues affecting small businesses, from marketing to legal problems to human resources. Yahoo has created some of the content itself, such as a guide to search advertising, and struck partnerships with news publishers like Fast Company, Inc. and AllBusiness.com.
"We're very much getting into the advertising business," said Rich Riley, vice president and general manager of Yahoo Small Business.
The resource center will complement the Yahoo Small Business service offerings, which range from Web hosting to e-mail to search marketing packages. Riley predicted it would become an essential resource for small businesses unable to find all the information they need in one place.
"What we've done is try to aggregate and create the leading content on the Web relating to small businesses," he said.