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NEW YORK Yahoo said it would begin testing its new contextual advertising network designed to compete with Google’s AdSense.
The Yahoo Publisher Network will invite 2,000 small Web sites and blogs to participate in the test. Like AdSense, YPN places contextually relevant cost-per-click text ads on Web pages. Until now, Yahoo has kept its contextual listing ad program, Content Match, on major Web sites such as ESPN.com and CNN.com.
The network will compete with Google and start-up networks like AdBrite to attract small publishers.
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