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BOSTON Yahoo! is moving media chores on its estimated $40 million ad account to WPP Group’s MindShare from Interpublic Group’s Initiative Media, according to sources.
Agency representatives either could not be reached or declined comment. The client did not return calls.
The move follows a switch by Yahoo! this summer to startup Soho Square in New York for its creative chores. That WPP Group shop succeeded Havas’ Black Rocket in San Francisco, which had worked with Yahoo! for nearly a decade.
—Adweek
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