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NEW YORK Travelocity, Drugstore.com, CarsDirect and Hotels.com are among the inaugural marketers who have signed on to Yahoo!’s paid-inclusion search program, which launches today.
Called the Content Acquisition Program, or CAP, Yahoo!’s paid-inclusion offering ensures participants that their Internet pages will be included in the Web portal’s search results.
The Sunnyvale, Calif.-based Internet company assured that it will continue to answer a search query with relevant content from its index of several billion documents, regardless of whether a company pays or not.
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