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NEW YORK Yahoo has hired ComScore Media Metrix CEO Peter Daboll to head research at the Internet company.
Daboll will serve as chief of insights and global market research, a newly created position. He will work with the company’s product development, ad sales and marketing teams. Daboll reports to Cammie Dunaway, Yahoo’s chief marketing officer.
Daboll leaves after four years at ComScore, where he headed Internet measurement for the Reston, Va., firm. He is relocating to Yahoo’s Sunnyvale, Calif.,
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