Yahoo Expands Mobile Distribution

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Yahoo has disclosed several new distribution deals with a variety of wireless providers for its newly enhanced mobile product Yahoo Go for Mobile 2.0, as well as a newly launched mobile search platform, dubbed oneSearch.

Go for Mobile, the newest version of Yahoo’s mobile content platform, will soon be available on Blackberry devices, a pair of new Motorola “smartphones,” along with several Samsung and Nokia devices. According to Yahoo, the key enhancement made to its latest mobile platform is the new oneSearch product, which features technology designed to deliver more relevant results by reading the intent of specific search terms, thus requiring less mobile Web surfing for users.

In



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in