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NEW YORK Yahoo! is making its first attempt at customizing a campaign for a specific publication with a series of contextual ads set to break in the Oct. 6 issue of The New Yorker.
The effort, which will highlight various Yahoo! properties, will reflect the look and tone of the “Goings On About Town” section of the Conde Nast weekly magazine.
Text-only ads running under the theater heading of that section, for instance, will carry copy such as, “Break a Leg? Yahoo! Health,” or “Get Your Own Tony … Yahoo! Personals.”
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