Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Yahoo! said it has reached an agreement to purchase Rivals.com, a college football and basketball-focused news and community site. While the company did not disclose terms of the deal, sources placed the value of the transaction in the neighborhood of $100 million.
Rivals, which launched in 2001, is one of the more popular online communities catering to fans obsessed with the constant recruiting wars for college sports, while also boasting a robust high school sports section.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in