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NEW YORK Yahoo said it has bought Web video editing firm JumpCut, in a move that could enhance the video-based ad programs it offers advertisers.
San Francisco-based JumpCut’s online video-editing tools allow users to combine video cuts with their own creations.
It has deployed the technology for advertisers, including Fox Atomic, Fox Films’ youth-focused unit. For a movie like Revenge of the Nerds, for instance, users could visit Fox Atomic’s Web site and create their own audition videos to appear in the film, which is set for release next year.
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