Yahoo Buys JumpCut, a Video-Remix Firm | Adweek Yahoo Buys JumpCut, a Video-Remix Firm | Adweek
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Yahoo Buys JumpCut, a Video-Remix Firm

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NEW YORK Yahoo said it has bought Web video editing firm JumpCut, in a move that could enhance the video-based ad programs it offers advertisers.

San Francisco-based JumpCut's online video-editing tools allow users to combine video cuts with their own creations.

It has deployed the technology for advertisers, including Fox Atomic, Fox Films' youth-focused unit. For a movie like Revenge of the Nerds, for instance, users could visit Fox Atomic's Web site and create their own audition videos to appear in the film, which is set for release next year.

"We'll be working with Yahoo's media and advertising partners to bring everyone high-quality content for remixing into movies," Jumpcut said on its company blog.

Terms of the transaction were not disclosed.

The acquisition is the first after a spate of social-media-related buys by Yahoo last year, including photo-sharing site Flickr, tagging system Del.icio.us and calendar product Upcoming.