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NEW YORK Yahoo! is introducing new technology that automates the creation of banner ads, allowing advertisers to run potentially thousands of permutations tailored to user behavior.
Called SmartAds, the rich media banners are created on the fly, combining Yahoo!’s trove of user behavior data with inventory feeds from advertisers. The result is executions based on what users have searched for on Yahoo! matched up with product listings from advertisers.
“The use of consumer insight, we believe, is the future of how great marketing is done,” said Todd Teresi, svp of display marketplaces at Yahoo!.
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