Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Does it help to make the competition look like idiots?
BBDO in Houston attempts just that in a new ad for Texaco Xpress Lube. The 30-second TV spot shows attendants at a nameless service station poking toothpicks up their noses, using lunch boxes as puppets and staring dully into space as they wait for customers.
When a car finally arrives, an attendant walks backwards, directing the vehicle into the service bay. He goes so far back that he falls into the oil change pit.
The voiceover continues in a similar vein: “Texaco Xpress Lube: It’s 15-point service for people that can count that high.”
“We want to make people think about where they take their cars and not just make an automatic decision,” said BBDO senior vice president and executive creative director Pat Cunningham.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in