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Blazing Paradigm Banks on Hoops Games
SAN FRANCISCO–Forget the Super Bowl. One high-tech company is turning to basketball–the NCAA men’s tournament in particular–to target customers.
A major ad campaign via Blazing Paradigm, San Francisco, for e-business consultant Xpedior launched early in the tournament, but will also appear during the Final Four and championship game. Billings are undisclosed.
Three 30-second spots show simple objects such as a cube, a ball and a glass of water. A voiceover details how they could be looked at differently, and then offers the tagline “Imagine.
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