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LOS ANGELES An airline terminal would at first blush seem an unlikely place to surround travelers with colorful collisions. Even so, the T.A.G. unit of Interpublic Group’s McCann Worldgroup found what it considers the ideal location for a multimedia installation for Microsoft’s Xbox 360: the American Airlines Terminal 9 of John F. Kennedy International Airport in New York.
“There’s a lot of traffic in that particular terminal, and for this particular campaign we wanted to make sure that we talk to everyone, from families to business travelers to grandparents,” said Scott Duchon, group creative director at the San Francisco shop.
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