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NEW YORK Publicis Groupe’s The Kaplan Thaler Group has won the advertising account of Wyeth Laboratories’ Centrum line of nutritional products, the client has confirmed. Estimated billings are $45 million.
Wyeth also shifted its $8 million Dimetapp brand from Interpublic Group’s McCann Erickson to WPP Group’s Grey, which removes McCann from the client’s roster, sources said. Grey now handles nine Wyeth brands.
“This will be a dynamic partnership that will produce breakthrough creative concepts worthy of these leading-edge products,” said Linda Kaplan Thaler, agency CEO, of the Centrum win.
McCann
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