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NEW YORK Wunderman promotes Club Med’s appeal as a fun, all-inclusive destination in a direct response campaign breaking today.
Two 60-second TV spots, which break Monday night on various cable programming, promote the resort chain’s new Total All-Inclusive Club Med vacation packages that include everything — from airfare and lodging to unlimited drinks and sporting activities — in one package. The idea, the agency said, was to update the client’s image to allow them to better compete against high-end resorts.
“Club
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