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LOS ANGELES New international airline Virgin America has unveiled its in-flight ad-sponsored consumer consoles.
The units support interactive applications such as text messaging within the cabin, pay-per-view movies on demand, live satellite TV, audio channels, games and meal ordering. The system also provides AC power and wireless connectivity for travelers with their own laptops.
“It has a really beautiful look and feel,” said Dan Olson, managing director of WPP Group’s Wunderman, Irvine, Calif., and COO of Young & Rubicam Brands.
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