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New England advertisers looking for educated, upscale readers in what one media buyer called a “credible business environment” will have a new alternative.
The Wall Street Journal on Oct. 1 will begin publishing a four-page weekly section called “New England Journal.” Editorial will cover the region’s business, financial and economic issues.
Advertising space in the new section, according to one media buyer, will be sold to local or regional advertisers at a “slight premium” over the cost now charged for regionally zoned editions of the newspaper, which are only available in New England on Mondays and Fridays.
Advertisers must commit to a minimum schedule of 13 consecutive weeks, according to media buyers.
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