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The papers are flying for Robert Solomon, former president of direct and interactive marketing at Ammirati Puris Lintas (now Lowe Lintas & Partners). He recently formed Strategy Press, a pub-lisher of books by and for advertising and marketing professionals.
The New York-based company’s first book, written by Solomon, is Brain Surgery for Suits: 56 Things Every Account Person Should Know. It is available at Amazon.com and at the www.strategypress.com Web site.
“I searched for a book that articulates basic principles of account management, but came up empty handed,” Solomon said.
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