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When ad agency Red Ball Tiger wanted to reach busy professionals with a message about a new nutritional soft drink, it turned to a scenario with which it is intimately familiar: the new business pitch.
The small San Francisco shop included a spot called ‘The Pitch’ in a series of 60-second radio ads for Intelligent Choice Refreshment’s new IC brand. The ads broke in test markets earlier this month.
‘You know how it is,’ starts the ad, ‘a five-hour meeting in a stuffy room … your boss droning on (to the client) about ‘possibilities.’
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