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By Hank Kim and Michael McCarthy
NEW YORK–Wells Rich Greene BDDP has resigned Bristol-Myers Squibb’s $25 million Clairol Herbal Essence shampoo account, the client confirmed last week.
WRG’s resignation of the New York-based BMS brand was prompted by a conflict with its Cincinnati-based Procter & Gamble client, sources said. The agency handles P&G’s Oil of Olay, Gain laundry detergent and Pringles chips.
‘When we entered the body-wash category with Herbal Essence, we realized there could be a potential conflict for WRG with the shampoo brand,’ said Patricia Bellinger, BMS associate director of public affairs.
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