Wrap artists

It wasn’t planned, but Kaiser Marketing, a 38-person shop in Los Angeles, may well be the only ad agency with its own in-house plastic-wrap division.

It started when Ian Kaiser and his business partner, Sean Neiberger, developed a plastic wrap that does not have the hacksaw-type cutting blade. The product, called ZipSafe, uses a little device that zips across a narrow track to trim the plastic.

Ian’s father, Michael Kaiser, founder of Kaiser Marketing and an adman for 30 years, knew his son’s product would appeal to anyone who has sliced a finger while wrapping leftovers.