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The 2004 quadrennial lift from the Olympics and U.S. elections helped boost full-year results for the industry’s two largest players.
On Friday, WPP Group said full-year headline pretax profits jumped 15 percent to just over $1 billion, while revenue rose 5 percent to $8.2 billion. Earlier in the week, the London-based holding company’s slightly larger rival, top-ranked Omnicom Group, also reported robust earnings, announcing that net income last year rose 15 percent to $724 million, or $3.88
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