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LOS ANGELES Havas today confirmed that its Media Planning Group has teamed with WPP Group’s GroupM in a venture called 2MV.
Yves Del Frate, global account director at MPG, has been named 2MV’s CEO.
Havas said it would own 51 percent of the new entity, which it said was formed “to develop the media business of two select important brands.”
A representative at Havas declined to elaborate.
Sources identified a key motivation for the team-up as PSA Peugeot Citroen.
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