WPP Group's Red Cell to Reorganize

NEW YORK WPP Group’s Red Cell network is being restructured into an entity that would contain far fewer than the estimated 50 agencies that currently comprise the organization, sources said.

Under the working moniker Red Cell United, the new entity would include Berlin Cameron/Red Cell in New York, Cole & Weber/Red Cell in Seattle and Red Cell agencies in London and Paris, as well as in Madrid, Spain, Milan, Italy, and Oslo, Norway, sources said.

Red Cell agencies in Buenos Aires, Argentina, and Brussels, Belgium, may also be included, as could WPP shop The Campaign Palace in Sydney, Australia.

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