Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Media Market Solutions, a media shop managed by WPP’s GroupM, is being merged with Maxus, the smallest of GroupM’s four agency networks, the company confirmed today.
The move is the latest step in a long-term plan to expand Maxus, which opened its doors in the U.S. in 2005. Before the merger with MMS, U.S billings for Maxus were estimated at $500 million-plus.
MMS will contribute another estimated $100 million-plus in billings to the Maxus operation, per sources, for a total of more than $600 million.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in