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NEW YORK Two WPP Group-owned agencies, Mediaedge:cia and The Bravo Group, today said they would jointly create a Hispanic media shop called MEC Bravo.
As part of the initiative, close to 20 Bravo media specialists will move from their current New York and Miami locations to MEC offices in those markets.
MEC will contribute five staffers to the new agency, which will be headed by Gonzalo Del Fa as managing director. He reports to Michael Jones, CEO, MEC Latin America.
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