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London-based interactive shop Digit has opened a New York office designed to bring its unconventional digital advertising to U.S. clients.
The WPP agency has tapped Rob Tripas, a former executive producer for interactive at Crispin Porter + Bogusky, to run the shop, which is expected to have 20 staff members by the end of the year. Tripas is currently filling nine positions for art directors, designers and creative directors. Digit New York will draw heavily on the London office for support as it ramps up, he said.
“We are trying to transfer the technology and creative from the U.K.
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