WPP And Its Clients Are Ready For Their Close-Ups

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With its estimated $25 million investment in The Weinstein Company, the new film studio from Harvey and Bob Weinstein, WPP Group has brought Madison Avenue and Hollywood a little closer.

WPP’s investment is said to be the first time an ad agency has invested directly in a film studio. The quid pro quo is two-fold: potential profits from the investment itself as well as a “first look” at branded entertainment opportunities in the studio’s films and TV shows.

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