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LOS ANGELES-WPA Communications is breaking a new campaign for Outdoor Life Network, Stamford, Conn., an outdoor adventure cable TV channel.
Consumer and trade print ads began running this month in men’s and outdoor enthusiast publications, including Men’s Journal, Field & Stream and Outside.
The Santa Monica, Calif., agency recently picked up OLN’s creative and media planning, after an informal review of four undisclosed East and West Coast shops. Media First, New York, will handle media buying on the estimated at $5 million account.
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