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WPA Communications has landed two healthcare accounts, adding a combined total of approximately $2 million in billings.
The Santa Monica, Calif., agency was recently assigned business-to-business duties for Beech Street Corp., Irvine, Calif., a provider of managed healthcare.
The agency’s first print ad for the company–showing two polar bears hugging–is quite a hit among those in its target audience, agency executives said. The ad, announcing Beech Street’s merger with Capp Care, another PPO, appeared in healthcare trade publications in late March, and the agency and client have been receiving requests for copies.
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