Worthington Beefs Up Its Budget

$5 Mil. NSL Campaign Looks to ‘Normalize’ Meat Alternatives
CHICAGO–With an ad budget more than double last year’s, Worthington Foods is going after a larger share of the meat alternative category, putting an estimated $5 million print and TV campaign from Northlich Stolley LaWarre behind its Morningstar Farms line.
Two TV spots break the week of May 24 on national cable, with a smattering of network appearances, said David Schwantes, vice president of marketing and specialty sales at the Worthington, Ohio-based company.