Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The World’s Smallest Ad Agency has crafted a national TV campaign introducing Bod, a Parfums de Coeur/ Prince Matchabelli body spray designed for 18- to 24-year-old men.
Three black-and-white commercials show buff young men playing football and basketball and participating in a street concert. Women’s voices can be heard shouting: “Great bod! Hard bod! I want your bod!” The soundtrack features a throbbing techno beat.
The four-person Stamford, Conn., boutique, founded in 1989 by Renƒe Mandis, also had a hand in naming the product.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in