For World Gym, The Naked Truth

To air or not to air? World Gym didn’t even think it was a question.
Client executives thought their provocative new TV spots–featuring total nudity–would make their New York debut last Monday. After all, World Gym thought, Time Warner Cable of New York had approved the three ads featuring nude models doing everyday things, such as walking over the Brooklyn Bridge (shown here), waiting for a bus and hailing a cab.
The models, whose fit, naked bodies demonstrate that the gym makes “you feel more comfortable around others,” were not seen by those watching the U.S.