Work Lends a Hand on Miller Lite

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Work is one of the members of Ogilvy & Mather’s creative Syndicate in production on new television spots for Miller Lite.

Though the Richmond, Va., agency’s Cabell Harris would not comment, a Work employee last week confirmed the principal was in Toronto working on a new spot for the troubled beer brand.

Ogilvy & Mather has been searching for a winning ad formula for Miller Lite since being handed the account just more than a year ago.



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