Work Gets Busy With Fine Wine, Lowly Wizards

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Work has acquired a wine account and a client that needs the agency to convince potential ticket buyers that professional basketball players are not whiners.
The Richmond, Va., agency, part of Ogilvy & Mather’s creative Syndicate, has added Kendall-Jackson Vineyards & Winery and the National Basketball Association’s Washington Wizards to its roster.
Billings were not disclosed. Competitive Media Reporting has Kendall-Jackson’s spending at $177,000 through May 1999. The Wizards spent nearly $50,000 for the same period.
“They’re not big accounts, but they’re prestige accounts,” said Work principal Cabell Harris.


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