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In an imaginative campaign for Los Angeles’ arena football team, the Avengers, Mendelsohn/Zien has been putting life-size cardboard cutouts of what appear to be people on bus-stop benches. Each of the figures is holding a sign asking for tickets to a game.
Cute idea, no?
Well, maybe it was pissed-off bus drivers stopping for what they thought was a passenger. Or maybe there are a lot of lonely people in L.A. But it seems almost all of the 5,000 cardboard figures have vacated their posts.
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