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Most advertising is ephemeral by nature. It airs, perhaps persuades and then disappears. On rare occasions, a campaign or character becomes part of pop culture, and its ghost lives on in Dick Clark TV specials. If a campaign is very lucky, it spawns a merchandising phenomenon of T-shirts, toys and posters, or is added to the lexicon, with people growling “Whassup?” or asking where the beef is.
Kovel/Fuller may have outdone them all: Its outdoor and bus-side ads for Jiffy Lube are up on the walls of the recently opened Experience Music Project museum in Seattle.
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