Woods Drives New Accenture Effort

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Tiger Woods executes in the clutch in a new global ad campaign for Accenture that broke Friday via WPP’s Young & Rubicam in New York. Four TV spots for the management consulting company depict Woods making shots at a golf tournament. Spending on the effort, which also includes print and airport-kiosk ads, is estimated at $75-100 million.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in