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LOS ANGELES L.A. Fitness has awarded its creative and media duties to the Woo Agency following a closed review between Woo and The Phelps Group, the client confirmed.
Andrea Chan, director of marketing at the Irvine, Calif.-based chain, said that both agencies had been referred to the company’s marketing department. Even though Phelps, Santa Monica, Calif., had done project work for the firm in San Diego and Arizona, Woo was seen as the best agency for enhancing the brand in new markets across the country, she said.
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